mazama wellness
BRAND
GOAL : CREATE A FITNESS/WELLNESS BRAND THAT IS VISUALLY EXCITING AND EXUDES THE DAY-TO-DAY AESTHETIC OF ITS FOUNDERS AND THEIR LOVE OF TRAVEL
TAGLINE : A WORKOUT AND A VIBE – WHEREVER YOU ARE
FEEL : A FOREVER BLUE SKY, VINTAGE SPORT UNIFORMS, PHILOSOPHICAL JOURNAL ENTRIES, SUNSHINE ON YOUR SALTY SKIN, HEAVY POST-WORKOUT ENDORPHINS THAT LEAVE YOU OPTIMISTIC ABOUT THE FUTURE
CREATIVE DIRECTION
BRAND + VISUAL IDENTITY DESIGN
SOCIAL MEDIA STRATEGY
SHOPIFY + SQUARESPACE WEBSITE DESIGN
COPYWRITING
PHOTOGRAPHY
FAVICONS WITH DIFFERENT COLORS FOR DIFFERENT SOCIAL/DIGITAL CHANNELS
HQ WEBSITE + SHOPIFY
EMAIL MARKETING
CREATIVE DIRECTION
PROJECT MANAGEMENT/PRODUCER
LOCATION SCOUTING
FILMING
WORKOUT WHEREVER TV VIDEOS
GOAL : CREATE ENJOYABLE FOLLOW ALONG WORKOUT CONTENT THAT OFFERS A DOSE OF TRAVEL INSPIRATION DURING REST PERIODS
GOAL : CREATE INITIAL BRAND AWARENESS TOUCHPOINTS VIA META, REDDIT, AND GOOGLE SEARCH & DISPLAY ADS
RESULTS : INCREASED INSTAGRAM ACCOUNT TRAFFIC BY 620%, INCREASED WEBSITE TRAFFIC BY 478%,
CREATIVE DIRECTION
GRAPHIC DESIGN
COPYWRITING
ADS MANAGEMENT
BRAND AWARENESS AD CAMPAIGN
